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Posted by Craig Wise on July 19, 2019
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6 Critical Considerations When Selecting a New Restaurant Location


Whether you’re a new restauranteur or a seasoned veteran, opening a restaurant is an incredibly complex undertaking. And, unfortunately, there’s no avoiding discussions about the high-risk nature of this business. However, by strategically choosing the new restaurant location and adapting to your new community, you can mitigate that risk and set yourself up for a much smoother ride ahead.

Here are the six most critical considerations you and your real estate expert should evaluate when weighing your options for your new restaurant location.

Visibility & Accessibility

Unless you have amazing marketing skills and/or a loyal base of customers ready to follow you to your new location, visibility and accessibility play a major role in your ability to attract guests. That quaint space that’s tucked away in a secret corner of the neighborhood may be charming, but the truth is that “off the beaten path” all-too-often translates into “hard to find” for restaurants.

When choosing a new restaurant location, a real estate professional with expertise in restaurant site selection can help you assess all aspects of visibility and accessibility, including foot traffic, vehicle traffic, and how easily the location can be found by customers who are specifically seeking you out.

Area Clientele

In addition to assessing the amount of foot and vehicle traffic, you should also consider the type of people passing by. Busy professionals, trendy hipsters, and stroller-pushing parents all have different dining needs, so it’s important to ensure the site’s foot traffic is well-suited for your concept. By partnering with a real estate professional who specializes in a particular area, you’ll be better equipped to choose a site that’s centrally located for your ideal type of guest.

Restaurant Parking

Aside from some urban locations, a new restaurant location must have simple solutions for parking. If your restaurant develops the dreaded “parking is a nightmare” reputation, then you’re putting a major barrier between your delicious food and your paying customers. Make sure your real estate professional is prioritizing parking – because your customers certainly will.

Local Competition

The most successful restaurants fill an overlooked or under-addressed need within the community. So, when evaluating each potential new restaurant location, take a look at the competition. Are they succeeding or struggling – and why? Will your concept fill a niche that’s not yet being filled? What would be your differentiator if you were competing with those restaurants for the same clientele? By working with a real estate expert who specializes in representing restaurant tenants, you can benefit from their wealth of knowledge about the community and the competition.

Neighborhood Reputation

Unfortunately, if your restaurant is located in a high-crime (or even formerly high-crime) area, it can become a major barrier to overcome. You’ll not only need to get the word out about your delicious food and superior service – you’ll also need to convince your guests that they’ll be safe when parking and walking through your doors. This is one of the reasons it’s important to use a real estate professional who understands the history of the area and the mentality of the community.

Affordability

It’s important that you have the ideal amount of space – but it’s also important that the cost of the site doesn’t result in unnecessarily high menu prices. Many restauranteurs are surprised to learn that leases for new restaurant locations can be negotiated – including monthly rental rates, cost allowances for site improvements, financial responsibility for certain utilities, etc. This is why you should be working with a real estate professional who’s experienced in tenant negotiations.

Looking for a New Restaurant Location? We Specialize in Site Selection & Tenant Negotiations for Restauranteurs.

Your Southern California real estate specialists. Allwest Properties, Inc. offers a full range of real estate services for commercial, industrial, and residential properties throughout Los Angeles, Orange, San Diego, Riverside, and San Bernardino counties.

With more than 25 years of industry experience, we offer a comprehensive suite of solutions, including sales, leasing, tenant representation, landlord representation, investments, site selection, and consulting services. Our goal is to exceed our clients’ expectations with each and every transaction.

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  • Client Testimonials

    Paul M.

    “Craig, I would like to thank you for your expertise in helping me along with the Mies Family Trust in selling the rental properties located in Long Beach and Costa Mesa. These transactions went very smoothly and professionally.” I would also like to thank you for assisting the Mies Family Trust in the acquisition of the 8 unit apartment building in Santa Ana. Every year this building has proven to be a winner for the Trust with some great cash flow. Since acquiring this building, we have been able to refinance and pull out some built up equity and purchase a 10 unit building in Long Beach in which you assisted.

    All of our transactions over the years have gone very smoothly and I look forward to working with you again in my next real estate transaction. I will also continue to recommend you to my clients.”
    2016-10-29T19:08:21-07:00
    “Craig, I would like to thank you for your expertise in helping me along with the Mies Family Trust in selling the rental properties located in Long Beach and Costa Mesa. These transactions went very smoothly and professionally.” I would also like to thank you for assisting the Mies Family Trust in the acquisition of the 8 unit apartment building in Santa Ana. Every year this building has proven to be a winner for the Trust with some great cash flow. Since acquiring this building, we have been able to refinance and pull out some built up equity and purchase a 10 unit building in Long Beach in which you assisted. All of our transactions over the years have gone very smoothly and I look forward to working with you again in my next real estate transaction. I will also continue to recommend you to my clients.”

    Ken E.

    “Craig Wise did a great job in selling my rental property. He provided me with quality information about pricing it correctly, advertised and marketed it effectively, and provided solid guidance in negotiating a sales price. Craig was extremely professional in handling all aspects of my sale and got me top dollar for my property after only being on the market a few weeks. Craig will be my realtor for any future real estate needs.”
    2016-10-29T19:08:59-07:00
    “Craig Wise did a great job in selling my rental property. He provided me with quality information about pricing it correctly, advertised and marketed it effectively, and provided solid guidance in negotiating a sales price. Craig was extremely professional in handling all aspects of my sale and got me top dollar for my property after only being on the market a few weeks. Craig will be my realtor for any future real estate needs.”

    Estella G

    “I have known Craig Wise for over twenty years on both a personal and business level. Craig has done a phenomenal job in building a loyal list of clients and a very professional image. Craig’s success stems from his ability to keep his client’s needs a high priority and consistently meeting expectations, even in the toughest markets.

    My house was recently sold by Craig in only 2 weeks. He thoroughly impressed me with his tenacity and dedication in finding me a single story home in this challenging market.

    Craig is an ideal realtor, he is a savvy yet humble individual, has a very energetic work ethic, is always eager to go above and beyond for his clients.”
    2016-10-29T19:10:18-07:00
    “I have known Craig Wise for over twenty years on both a personal and business level. Craig has done a phenomenal job in building a loyal list of clients and a very professional image. Craig’s success stems from his ability to keep his client’s needs a high priority and consistently meeting expectations, even in the toughest markets. My house was recently sold by Craig in only 2 weeks. He thoroughly impressed me with his tenacity and dedication in finding me a single story home in this challenging market. Craig is an ideal realtor, he is a savvy yet humble individual, has a very energetic work ethic, is always eager to go above and beyond for his clients.”

    Wally L.

    “I had the pleasure of working with Craig while searching for a rental home for my family in South Orange County. As this was a new process for my wife and I, it was great to finally find a real estate professional that genuinely cared about us and our needs. Craig went out of his way to answer questions, solve issues when they arose, and step us through the necessary paperwork. He was always on time and had a wealth of knowledge to share with us. I would highly recommend Craig and will be using his services in the future.”
    2016-10-29T19:06:51-07:00
    “I had the pleasure of working with Craig while searching for a rental home for my family in South Orange County. As this was a new process for my wife and I, it was great to finally find a real estate professional that genuinely cared about us and our needs. Craig went out of his way to answer questions, solve issues when they arose, and step us through the necessary paperwork. He was always on time and had a wealth of knowledge to share with us. I would highly recommend Craig and will be using his services in the future.”

    NTGTestimonial

    “I cannot tell you how happy I am to enthusiastically recommend the services of Allwest Properties.

    Allwest made it possible for our rapid expanding law firm to relocate to a much larger office space. We chose Allwest not only for their expertise in the industry, but the personal level of service they provide, as well as expert negotiation skills. They not only negotiated a cost effective lease rate for our new space but also received an allowance to cover the rent on the remaining lease term for our existing space -- well above our expectations.

    Their knowledge, extensive experience, responsiveness, familiarity with this areas commercial real estate and network of related professionals make them the ”go to professional” to get things done. The process could have not gone any better! I am fully convinced that if they have not been involved, none of this would happen.”

    - Newport Trial Group
    2016-10-29T19:02:51-07:00
    “I cannot tell you how happy I am to enthusiastically recommend the services of Allwest Properties. Allwest made it possible for our rapid expanding law firm to relocate to a much larger office space. We chose Allwest not only for their expertise in the industry, but the personal level of service they provide, as well as expert negotiation skills. They not only negotiated a cost effective lease rate for our new space but also received an allowance to cover the rent on the remaining lease term for our existing space -- well above our expectations. Their knowledge, extensive experience, responsiveness, familiarity with this areas commercial real estate and network of related professionals make them the ”go to professional” to get things done. The process could have not gone any better! I am fully convinced that if they have not been involved, none of this would happen.” - Newport Trial Group

    Gina G.- Chomp Chomp Nation

    Craig has a broad skill set which has resulted in successful site selection based on short and long term brand strategies. Craig is a superior negotiator and expert in commercial leasing which have a dramatic effect on the bottom line of any growing business. Craig’s business acumen and integrity are second to none.

     
    2016-10-29T19:03:36-07:00
    Craig has a broad skill set which has resulted in successful site selection based on short and long term brand strategies. Craig is a superior negotiator and expert in commercial leasing which have a dramatic effect on the bottom line of any growing business. Craig’s business acumen and integrity are second to none.  

    John T.

    “Craig is detail oriented and looks out to protect the interests of his clients. He’s professional, courteous and cooperative. He would be a great person to have on your side.”
    2016-10-29T19:05:54-07:00
    “Craig is detail oriented and looks out to protect the interests of his clients. He’s professional, courteous and cooperative. He would be a great person to have on your side.”

    Robert B.

    “I count it a great privilege to recommend Craig Wise for any of your Real Estate dealings. I first became acquainted with Craig as we worked side by side in the Real Estate Department of a major lender. During the fifteen years we have know each other we have gone from coworkers to good friends. I have always know Craig to deal with people with the utmost of character. This is the reason that when my son and daughter-in-law were first time buyers and I asked Craig to assist them through the entire process and he made sure the transaction went smoothly. You will not find someone who combines knowledge, skill and integrity to a greater degree than Craig.”
    2016-11-02T21:48:42-07:00
    “I count it a great privilege to recommend Craig Wise for any of your Real Estate dealings. I first became acquainted with Craig as we worked side by side in the Real Estate Department of a major lender. During the fifteen years we have know each other we have gone from coworkers to good friends. I have always know Craig to deal with people with the utmost of character. This is the reason that when my son and daughter-in-law were first time buyers and I asked Craig to assist them through the entire process and he made sure the transaction went smoothly. You will not find someone who combines knowledge, skill and integrity to a greater degree than Craig.”

    Chris Z

    Craig - thank you, I sincerely appreciate your dedication to getting things accomplished with the commercial association. You showed great fortitude given the difficult personalities over the years and I thank you for everything you have done

    2016-11-15T05:27:27-07:00
    Craig - thank you, I sincerely appreciate your dedication to getting things accomplished with the commercial association. You showed great fortitude given the difficult personalities over the years and I thank you for everything you have done